A new report suggests that consumers are being tricked into making unhealthy food choices. The Royal Society for Public Health has published its latest observations and they aren’t pretty. It seems, according to their findings, that more and more of us are being fooled by what is known in marketing circles as ‘upselling’. The term ‘upselling’ applies, in this case, to restaurants, cafes and food outlets encouraging patrons to go for calorific add-ons such as whipped cream on top or high-calorie side dishes. If you recall the film ‘Supersize Me’, which came out over ten years ago, then you’ll be familiar with the concept. That film got its name from the practice McDonald’s used to persuade its customers to go for larger and larger servings. Now it has become more widespread and as a consequence, our waistlines are expanding with dangerous abandon.
The RSPH’s recent poll discovered that 78% of us are being upsold food products every single week and that each individual experiences roughly 106 food upsells a year. That can be everything from being suckered by 3-for-2 offers in supermarkets, to getting extra cream on your hot chocolate. Going for gay massage in London can be a useful distraction from all this unnecessary eating, but it can’t be the whole solution. And, alas, the statistics just get worse. For example, 35% of those polled added sides like French fries to their meals, even when they hadn’t necessarily intended to upon arriving at the restaurant. 34% had regularly been persuaded to have larger coffees and, when all the numbers were crunched, this added up to 17,000 extra calories per person per year.
The RSPH has asked the food industry to stop pressuring people into extra food consumption and to stop, for example, pushing larger meals, larger coffees, displaying sweets and chocolates prominently at the till, and promoting fried side dishes like chips and onion rings. It is time, they insist, that healthy alternatives were given a proper chance.
The report – which was drawn up by the RSPH with the help of Slimming World – finds that it is young people who are the most susceptible to sneaky food marketing tactics. And it’s more than just food-awareness that’s required to combat the situation. Exercise – to some a dreaded word – is the order of the day. If you’ve been gradually putting on unneeded weight, you could also find that regular gay massage in London gives you the pleasure you were once getting from all that extra food. Having a relaxation treatment of any kind can really help get you started as you journey to a new, more trim version of yourself. And you’ll also develop an awareness that helps you realise when you’re being presented with up-sells designed to get you to guzzle.